Business Analytics + Tourism and Hospitality Management
The Double Bachelor's Degree in Business Analytics and Tourism responds to the needs of a cutting-edge, modern and dynamic sector, which demands professionals with specific and differentiated studies where innovation, digital transformation and sustainability play a fundamental role, in addition to knowing the necessary tools to develop analytical models applied to different types of data.
All the students of this exclusive program can take part of their studies at some of the best universities in the United Kingdom, France, China, Italy and the United States, in addition to being able to carry out their professional internships in leading companies and institutions, such as Repsol, Navantia, Telefónica, Microsoft, Airbus, Ferrovial, NH Hotels and Meliá Hotels.
Microcredential in Global Leadership
Starting in the 2025/26 academic year, our Double Bachelor's programs in Economics and International Business will introduce a new microcredential in Global Leadership. This institutional degree will provide double bachelor's degrees students with advanced education, equipping them with the skills to lead in an increasingly globalized world.
The program will consist of three components:
- Working sessions with experts
- Mentoring program
- Study abroad experience
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
First year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Matemáticas para la analítica de datos
- 6 ECTS | Estadística básica para la analítica de datos
- 6 ECTS | Informática para la empresa y la gestión de datos
- 6 ECTS | Fundamentos de la empresa
- 6 ECTS | Ecosistema turístico I
- 6 ECTS | Turismo y territorio
Second Semester 36 ECTS- 6 ECTS | Teoría de la Probabilidad
- 6 ECTS | Programación I
- 6 ECTS | Contabilidad financiera
- 6 ECTS | Matemáticas financieras
- 6 ECTS | Ecosistema turístico II
- 6 ECTS | Mercados turísticos y comportamiento del consumidor
Second year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Análisis Multivariante
- 6 ECTS | Programación II
- 6 ECTS | Visualización y presentación de datos
- 6 ECTS | Desarrollo de competencias profesionales I
- 6 ECTS | Marketing turístico
- 6 ECTS | Gobernanza y política turística
Second Semester 36 ECTS- 6 ECTS | Bases de datos
- 6 ECTS | Ingeniería de datos
- 6 ECTS | Dirección de personas y equipos
- 6 ECTS | Gestión de producción y servicios
- 6 ECTS | Gestión turística del Patrimonio
- 6 ECTS | Planificación y gestión de destinos turísticos
Third year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Econometría
- 6 ECTS | Diagnóstico económico y financiero de la empresa
- 6 ECTS | Emprendimiento y creación de empresas
- 6 ECTS | Aprendizaje automático no supervisado
- 6 ECTS | Inglés aplicado al turismo
- 6 ECTS | Transición ecológica y digital
Second Semester 6 ECTS- 6 ECTS | Aprendizaje automático supervisado
- 6 ECTS | Series temporales
- 6 ECTS | Minería de textos
- 6 ECTS | Fiscalidad empresarial
- 6 ECTS | Segunda lengua aplicada al turismo
- 6 ECTS | Investigación de mercados en turismo
Fourth year 78 ECTS
>First Semester 36 ECTS- 6 ECTS | Inteligencia artificial
- 6 ECTS | Organización y gestión de proyectos basados en datos
- 6 ECTS | Ciberseguridad
- 6 ECTS | Analítica de recursos humanos
- 6 ECTS | Marco jurídico-legal del turismo
- 6 ECTS | Dirección estratégica
Second Semester 42 ECTS- 6 ECTS | Ética y derecho
- 6 ECTS | Análisis del riesgo
- 6 ECTS | Gestión de activos
- 6 ECTS | Prácticas Académicas Externas
- 6 ECTS | Innovación turística
- 6 ECTS | Internacionalización en el sector turístico
- 6 ECTS | Prácticas Académicas Externas I (TUR)
Fifth year 78 ECTS
First Semester 42 ECTS- 6 ECTS | Marketing analítico y redes sociales
- 6 ECTS | Microeconomía
- 6 ECTS | Contabilidad analítica y de gestión
- 6 ECTS | ESG y sostenibilidad
- 6 ECTS | Nuevas tecnologías en el ámbito turístico
- 6 ECTS | Prácticas Académicas Externas II (TUR)
- 6 ECTS | Habilidades directivas
Second Semester 36 ECTS- 6 ECTS | Macroeconomía
- 6 ECTS | Modelización financiera
- 6 ECTS | Trabajo fin de grado (BA)
- 6 ECTS | Desarrollo de competencias profesionales III
- 6 ECTS | Optativa 4 (TUR)
- 6 ECTS | Trabajo Fin de Grado (TUR)
More information on these subjects
Optativa 2:
- 6 ECTS | Gestión de servicios y experiencia de cliente
- 6 ECTS | Fundamentos de organizaciones turísticas basadas en datos
- 6 ECTS | Protocolo aplicadado a eventos
Optativa 4:
- 6 ECTS | Lab Challenge Experiencias en Turismo
- 6 ECTS | Lab Challenge Experiencias en Turismo
- 6 ECTS | Lab Challenge en Empresas Hoteleras
- 6 ECTS | Lab Challenge en Turismo de Negocios y Eventos
- 6 ECTS | Skills Development Seminar I
- 6 ECTS | Skills Development Seminar II
- 6 ECTS | Skills Development Seminar III
Program which aims to promote the practical training of students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the practices are carried out. Advice is provided on the internship and there is follow-up and tutoring, always taking into account the professional orientation of each student.
More information on Company InternshipsThis work involves the development of research tasks and different subjects by the student under the advice of one or more professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here