Research Group on Media Innovation and Communication

Nebrija Research Group on Media Innovation and Communication Acronym: Nebrija INNOMEDIA

Summary and Research Lines

Summary:The contemporary communication ecosystem, highly technologized and determined by media convergence and digital transformation, promotes the constant challenge of identifying benchmarks on which these processes are articulated. On this basis it would be essential to systematize their implications and effects on the media industry logics, new demands required for media professionals and the users' consumption habits. Nebrija INNOMEDIA research interests are built and focused on three study areas crosswise to this environment.

Main Research Lines:

1. Innovation in production, marketing and digital distribution
2. Digital and media literacy in connected environments
3. Professional profiles and skills for the digital ecosystem
4. Inclusion and representation in communication: gender, age and diversity.

The group remains permanently in touch within other universities, likewise with public and private institutions developing collaborative projects.

Info of INNOMEDIA Information about the center in the Research Portal

Research Projects

MEDIATIZED EU

Funding entity: European Commission [H2020]
Interim code: 101004534
Start date: 01/01/2021
End date: 31/12/2024
Name of Principal investigators: PhD. Jane Carrigan and PhD. Tanya Lokot. Dublin University
Name of participating Nebrija researchers: PhD. Luis Miguel Pedrero Esteban, PhD. Carlos Espaliu, PhD. Gracia Abad, PhD. Sonia Boulos, PhD. Branislav Radeljic, PhD. Ana Pérez Escoda and PhD. Marcos Mayo Cubero.

Digital skills and employment of people with disabilities in the audiovisual sector

Ref: PID2019-105398RB.
Funding entity: UCM R+D+i Project. Research Challenges .
Execution period: 2020 - 2023
Name of Principal investigators: PhD. Hipólito Vivar Zurita and PhD. Marta Perlado Lamo de Espinosa.
Name of participating Nebrija researchers: PhD. Leticia Rodríguez Fernández and PhD. Mercedes Herrero de la Fuente.

Evaluation of digital competences and digital literacy in students and teachers of Primary School for their curricular introduction in compulsory education

Ref: PROYC0083-2016.
Funding entity: UNED Costa Rica .
Execution period: 2016 - 2018
Name of Principal investigator: PhD. Viviana Berrocal
Name of participating Nebrija researchers: PhD. Ana Pérez Escoda.

Transmedia Literacy. Exploiting transmedia skills and informal learning strategies to improve formal education.

Ref: 645238
Funding entity: European Commission [H2020].
Execution period: 2015 - 2018
Name of Principal investigator: PhD. Carlos Scolari. U. Pompeu Fabra.

Teenagers and young adults in film and TV series in 2023 (FAMILY WATCH).

Funding entity: Fundación THE FAMILY WATCH.
Ref: -
Execution period: 2024
Name of Principal investigator: Carmen Llovet Rodríguez.

The Family Watch 2025 Report: “Grandparents and older adults in the most-watched films and series in Spain in 2024” - The representation of those over 60 in their favorite audiovisual content (FAMILY WATCH_2025).

Funding entity: Fundación THE FAMILY WATCH.
Ref: -
Execution period: 2025
Name of Principal investigator: Carmen Llovet Rodríguez.

Age-specific guidance for audio content to protect minors from inappropriate media content (AUDIO CON_SENTIDO).

Funding entity: Federación De Asociaciones De Consumidores Y Usuarios De Los Medios (ICMEDIA).
Ref: -
Execution period: 2024
Name of Principal investigator: Luis Miguel Pedrero.

The right use of social media to face disinformation and fake news (WISE-ME).

Funding entity: Comisión Europea.
Ref: KA220-SCH-0B39D566
Execution period: 2023-2025
Name of Principal investigator: Ana Perez Escoda.

Responsible PR

PhD. Eglée Ortega Fernández eortegafe@nebrija.es ORCID Google Scholar

PhD. Marta Perlado Lamo de Espinosa Researcher mperlado@nebrija.es Abbreviated CV--> ORCID Google Scholar PhD. Nicolás Grijalba de la Calle Researcher ngrijalb@nebrija.es ORCID Google Scholar PhD. Marta Saavedra Llamas Researcher msaavedra@nebrija.es ORCID Google Scholar PhD. Carlos Jiménez Narros Researcher cjimenez@nebrija.es ORCID Google Scholar PhD. Laura Martínez Otón Researcher lmartinezot@nebrija.es CV Abreviado--> PhD. Luis Alonso Martin Romo Researcher lalonsoma@nebrija.es PhD. Sergio Rodríguez-Blanco Researcher ORCID srodrigb@nebrija.es PhD. David del Pino Díaz Researcher ORCID dpino@nebrija.es

PhD. Fernando Bonete Vizcaino Researcher fbonete@nebrija.es PhD. Inés Arranz Rodriguez Researcher iarranz@nebrija.es Google Scholar PhD. Tania Brandariz Portela Researcher tbrandariz@nebrija.es ORCID PhD. Rocío Gago Gelado Researcher mgago@nebrija.es ORCID Google Scholar PhD. Mercedes Herrero de la Fuente Researcher mherrero@nebrija.es ORCID Google Scholar PhD. Carmen Llovet Rodriguez Researcher cllovet@nebrija.es ORCID Google Scholar PhD. Eduardo Castillo Lozano Researcher ecastill@nebrija.es ORCID